Ophthalmic professionals can harness the power of social media to build wise marketing strategies that combine a low cost and minimal barrier of entry with a high return on investment.

Though some eye care clinicians, ophthalmologists, and optometrists continue to use manual refractors, there are numerous reasons why professionals should consider switching to more advanced devices for refraction.

With the right processes, equipment, and experience, ophthalmic offices could be running more economically than ever. The following suggestions should provide a starting point for your business.

An effective digital refractor is an important tool in the management of high-quality eye-care, and any reputable ophthalmologist or optometrist could not function without one. So how do you know you're buying the right option for your business?