According to a recent study, nearly 30 percent of adults age 71 and older have impaired visual function. Conditions such as cataracts, diabetic eye disease, dry eye, glaucoma, and macular degeneration are more common among the elderly, which means patients over 60 likely account for a significant portion of your patient base. These changes in vision are not always easy to cope with. Most often, visual impairment means a shift in everyday routine, which can be difficult for your older patients...

To your patients, hypochlorous acid (HOCl) may not sound like something they want to put in their eyes. However, its natural antimicrobial and disinfectant properties offer several important benefits for managing common eye conditions such as blepharitis and dry eye disease (DED). If you are not already using HOCl products in your practice, you may want to consider adding them to your existing portfolio of ophthalmic solutions. What is hypochlorous acid? Hypochlorous acid occurs naturally in...

The COVID-19 pandemic and its emphasis on patient safety presented significant challenges for vision care providers across the country. It also paved the way for some of the most notable advancements in ophthalmic technology we have seen in the last few decades. One of them, the VR perimeter, is revolutionizing how practitioners conduct exams in the modern eye care practice. Perimetry, or visual field testing, is a regular component of annual eye exams. While a traditional bowl perimeter...

The healthcare industry is highly competitive—and vision care is no exception. With more than 40,000 optometrists and roughly 19,000 ophthalmologists currently operating in the United States, one of the biggest challenges practitioners face is building and sustaining a loyal patient base. And, just like businesses in other industries, endorsements from happy customers are one of the strongest selling tools you have available. Below are three ways online reviews benefit your eye care practice....