Optometrists: If you recently purchased a digital refractor system—are you using this opportunity to market yourself? You should be.We know you’re busy, so to make things a little easier for you, we created a template you can use as an email, press release, blog post, or letter to promote your practice to new and potential patients. It outlines the benefits this equipment has in store for your patients, and acts as a strong call to action for them to schedule an appointment and come in for an...

Utilizing exam lane best practices can not only improve the function of your ophthalmic practice, it can also benefit your physical health. Most optometrists experience some kind of work-related physical discomfort on a daily basis. The neck, shoulders, and back are the most common problem areas. Not surprisingly, many experience repetitive stress injuries from the job. Research shows that clinical tasks, such as slit-lamp examinations, contribute to this discomfort. Aside from avoiding...

Imaging solutions technology has grown drastically in the past 20 years, with new functionalities and availabilities giving optometrists around the country a greater opportunity for better patient care as well positioning themselves for future growth. What Are Imaging Solutions? Imaging technology is the best way to get a detailed look at hard-to-see parts of your patients’ eyes. Each solution examines a different segment of the eye to give your patients the best possible picture of their...

From your digital refractor to your slit lamp, taking care of your equipment is the best way to ensure its longevity and efficacy. With proper maintenance and service, you can provide better care for your patients, see a greater return on your investment, and keep your practice running smoothly and efficiently. Preventative Care From the time you purchase your equipment, precautions and systems should be put in place to ensure the safekeeping of each piece: Each piece must be sterilized after...